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istereos.co.uk was founded by John McMahon, a hi-fi specialist with a huge appetite and passion for music and music reproduction. Hi-fi became a clear career choice, once he
discovered the true meaning of high fidelity. Before this hi-fi was merely a word used to
describe any stereo device capable of noise. John wanted to share this all encompassing
passion with fellow music enthusiasts, so they too could experience recorded music in
song, with rich harmonics, depth, timing and scale. During his 2 decades retailing British,
European & American high fidelity, he has seen a number of music-carriers (LP, cd,
cassette, mini-disc, dcc, sacd, dvda, etc.) come and go. Colleagues have mourned and
still are mourning the parting of their favourite carrier, but carriers are a means to an end -
music. John decided early in his career not to support a particular carrier, but rather to sell
equipment which play the carrier supported by the recording industry. No point supplying
equipment for which there isn’t ready music and its music and supplying musical systems
which are important.
We have a new music carrier once again and it’s downloads, meaning computers are
necessary. This time the older mediums have been incorporated into the change. This is
good news for supporters & collectors of cds & Lps because these too can be downloaded
and played without compromise, interruption and fuss. Demand for quality has also
resulted in hi-res downloads (24/96 or studio quality material) which is very good news for
music reproduction because for the first time since the LP (sacd & dvda did not catch on),
audio quality has improved. istereos.co.uk is one of the first UK retailers to specialise in
computer based stereo systems. Here is some information which may help you when
designing your system. These systems can be incorporated into a cinema system so that
your main speakers aren’t duplicated. Cinema amps (dolby digital) are designed for effect
and cannot (unless your budget extends well into 5 figures) reproduce music as mentioned previously.
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Multi-Media
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The Source: Some say the most important component. In this case the source is your
Mac or PC. A computer is a fantastic device to store music on. It reads digital information
accurately and it’s more precise than a cd player, however due to its extremely dirty
power-supply and inhospitable environment for a sound-card, its not a good medium to
process music with (convert digital information to analogue). We can bypass the negative
and to do so we need to use a usb or firewire digital convertor (see MultiMedia in the Product
category for Bel Canto, Halide, Wavelength.). These products have been designed to galvanically
isolate the computers power-supply and to by-pass the sound-card so the computer
becomes nothing more than a digital music storage device - an active cd with enormous
storage potential if you will. All digital to analogue conversion will be processed by the
stereo system just like in a cd player. It’s more than a cd player though, because a 24/96
usb digital convertor can play Hi-resolution downloads (superior to cd & similar to dvda). These
convertors are superior to the usb inputs found on most audio components and all music,
whether its compressed MP3 or uncompressed cd, will sound remarkably better. Mac
users can take it a step further with Amarra software. Amarra software works with iTunes
and can playback 24/96/high resolution music. It by-passes iTunes inferior codecs for improved music with uncompressed & loss-less files. The result is a more musical experience which is
simply music in time. Sounds bizarre but with Amarra you’ll discover musicians in tune with
each other. We do not recommend connecting a computer to your stereo via the
headphone jack or optical connectors as these make use of the sound-card. If you prefer
keeping your main computer separate from your stereo, we suggest a dedicated mac (mini
mac, iMac, MacBook), usbdac and Amarra. You’ll not only have your entire music
collection at your finger tips, together with (almost)every radio station in the world, but the
music will sound better and it’s cheaper than an equivalent cd-player. |
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